As the anticipation builds for the new season of Black Mirror, a fictional tech product called “Nubbin” has taken the internet by storm. This buzz was ignited by a leaked email purportedly from TCKR Systems Communications, a fictional company within the Black Mirror universe, addressed to the show’s creator, Charlie Brooker.

The email, dated April 3, hinted at the imminent launch of THE NUBBIN™, complete with a request for Brooker’s final approval before the press release. Accompanying the email was a link to a website detailing the implantable Nubbin technology, including its features, risks, and a frequently asked questions section.

However, this entire scenario has been revealed as a clever marketing stunt to promote the new Black Mirror season, premiered on April 10. The email contained playful disclaimers and emojis, signaling a lack of professionalism typically found in such communications.

In essence, Nubbin is not a real product but a fictional device used in the show to explore virtual consciousness and immersive experiences. The buzz surrounding it has been fueled by an extensive promotional campaign, including a LinkedIn page for TCKR Systems and teaser videos on platforms like TikTok and YouTube.

The tagline, “It’s better in here,” has only added to the intrigue. While the fictional Nubbin technology will feature in several episodes of the new season, including titles like Eulogy and Hotel Reverie, fans should remember that it exists solely within the Black Mirror narrative.

This isn’t the first time Black Mirror creators have employed such innovative promotional tactics. They previously teased audiences with job postings for the fictional company Tuckersoft during the release of Bandersnatch.

As April 10 approaches, the excitement for Black Mirror’s seventh season continues to grow, showcasing how effective and engaging marketing can create a viral sensation. So, while Nubbin may not be real, its impact on the buzz for the new season certainly is.