Aaj English TV

Saturday, April 19, 2025  
20 Shawwal 1446  

If AI doesn’t kill your company, it will make it stronger, study shows

Research shows that AI makes work more productive and 'augments' jobs in many cases
Figurines with computers and smartphones are seen in front of the words “Artificial Intelligence AI” in this illustration taken, February 19, 2024. REUTERS
Figurines with computers and smartphones are seen in front of the words “Artificial Intelligence AI” in this illustration taken, February 19, 2024. REUTERS

If a company can survive the upheaval caused by the adoption of artificial intelligence, AI will help it thrive in the longer run, a study, opens new tab presented at a European Central Bank conference has found.

Its authors, who used data from the US Census Bureau and surveys covering the period between 2017 and 2021, found early adopters of AI in the manufacturing sector saw their productivity drop as they replaced human workers with robots.

Their findings go against prevailing narrative suggesting that AI makes work more productive and “augments” jobs in many cases rather than automating them away.

“In the short term, we see a lot of pain,” Kristina McElheran, one of the authors of the paper, told the conference.

Adobe rolls out AI agents for online marketing tools

Microsoft developing AI reasoning models to compete with OpenAI, The Information reports

She explained the drop in productivity as a side effect of AI interfering with manufacturers’ established practices, such as keeping low inventories.

Over time, however, these firms began outperforming on all counts—sales growth, productivity, and employment—provided that they managed to make it through the upheaval.

“Surviving this seems like part of the problem,” McElheran, a researcher at the University of Toronto, said.

She said this rebound did not generally happen at older companies, which also tend to be larger, and “struggle to get this done”.

McElheran and colleagues worked on a sample of 30,000 firms among which AI adoption rose from 7.5% to 9.1% over the course of the study period.

Introducing the conference earlier, ECB President Christine Lagarde had said between 23% and 29% of workers in Europe were highly exposed to AI, but this need not herald a “job apocalypse” because new roles were likely to be created while old ones are destroyed.

For the latest news, follow us on Twitter @Aaj_Urdu. We are also on Facebook, Instagram and YouTube.

TECHNOLOGY

economy

Artificial Intelligence

Economic shift