As winter chills set in across Pakistan, the fish market is heating up, particularly at one Lahore stall run by Tayyaba, a woman with a master’s degree who’s outperforming her male competitors.

Unable to find employment after earning her MA, Tayyaba, disheartened, decided to take a leap of faith and start a fish business. Her determination and perseverance are evident in the success she’s already achieved.

The journey hasn’t been without its challenges. Breaking into the crowded and competitive fish market was far from easy.

However, Tayyaba has carved a niche for herself by offering three varieties of fish at competitive prices, a strategy that has proven highly successful during the peak winter season when fish sells quickly.

While her business currently thrives in the cold weather, Tayyaba is already looking ahead to the summer months, acknowledging the need to find alternative employment when fish sales inevitably slow down.

Her story highlights the resourcefulness and entrepreneurial spirit of Pakistan’s women in the face of economic hardship.