Apple reaffirms Siri privacy policies following $95 million settlement
Apple has issued a clarification regarding its privacy practices related to the Siri voice assistant, following a recent $95 million settlement of a class action lawsuit.
The company emphasized that it has never sold data collected through Siri or used it to create marketing profiles.
The lawsuit alleged that Apple recorded private conversations activated unintentionally by Siri and shared these recordings with third parties, including advertisers.
However, Apple denied these claims and did not admit to any wrongdoing in the settlement, which could see tens of millions of customers receiving up to $20 per Siri-enabled device, such as iPhones and Apple Watches.
In a statement, Apple noted, “We have never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.”
The company clarified that Siri requires real-time input from its servers only for certain features and that it minimizes data usage to provide accurate results.
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Apple also stated that it does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve the service, and even then, such recordings are used solely for that purpose.
The tech giant reaffirmed its commitment to enhancing the privacy of its Siri technology.
A similar lawsuit involving Google’s Voice Assistant is currently pending in federal court in San Jose, California, with plaintiffs represented by the same legal teams involved in the Apple case.
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