Alfie Best Jr, a prominent British entrepreneur, has recently converted to Islam, marking a significant milestone in his personal life.

As the son of mobile home park tycoon Alfie Best Sr, the family boasts a combined net worth of £700 million, as reported by the Sunday Times Rich List.

A few months ago, Best Jr shared a photo from a mosque on social media, accompanied by the caption: “Allah guides, none can misguide. Whoever He misguides, none can guide.” He later posted a video expressing his gratitude, stating, “All Praise to God… Alhamdulillah,” in celebration of his newfound faith.

Born on May 22, 1997, in Redbridge, London, Alfie Best Jr gained public attention through his appearances on reality television shows like My Big Fat Gypsy Fortune and Rich Kids Go Shopping. His conversion reflects a deep engagement with the teachings of the Holy Quran, which he cites as having a profound impact on his life.

Alfie Best Jr’s entrepreneurial journey began in his childhood when he sold sweets at school and, by the age of 17, owned a nightclub, becoming the youngest mobile home park owner in the UK after acquiring a park.

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In a recent podcast with Dodge Woodall, Best Jr discussed his conversion to Islam, sharing, “I picked up a copy of the Quran, and it instantly resonated with me. It contained morals I had already embraced—it’s a beautiful moral code for anyone and any family.” He highlighted the Quran’s scientific insights, noting, “Intermittent fasting has only recently been recognized for its health benefits, yet it was mentioned in the Quran 1,400 years ago.”