Prime Minister Shehbaz Sharif on Sunday condemned the social media campaign targeting the martyrs of the Pakistan Army helicopter crash saying that the campaign, aimed at belittling and ridiculing the sacrifices of martyrs, was horrifying.

“Which way are we headed?” the premier questioned in a tweet while expressing his deep concerns.

The premier said that the self-righteous political narratives were poisoning the minds of the youth and spurring hate speech.

A day earlier, the Inter-Service Public Relations (ISPR) also condemned negative propaganda, saying that it had hurt the sentiments of the families of the martyrs.

After the army copter crash on August 1, certain political zealots and a section of social media activists, launched an abhorring and unacceptable campaign on popular social media platforms to advance their personal and political malice, which drew a strong reaction from the people belonging to all walks of life, political leadership and the state institutions.