Leading global technology brand OPPO is set to pioneer a new partnership in Pakistan, introducing powerhouse fashion personality Hassan Sheheryar Yasin [HSY] as the first brand partner of OPPOin the country. Easily recognized as one of the biggest names in fashion and entertainment in the region, Hassan Sheheryar Yasin is a natural fit to the OPPO global legacy of bringing technology and Haute design together on one platform.

 “It gives me immense pleasure to announce Mr. Hassan Sheheryar Yasin as our first brand partner for Pakistan. Indeed this is the first time that a multinational smartphone company has joined hands with a fashion designer here in Pakistan. The fact that HSY is not only a fashion designer but a style icon is completely in tune with our brand ethos where art and Haute design and principally important along with innovation in technology. OPPO and Fashion have a globally seasoned relationship and our partnership with HSY brings forward this legacy into Pakistan. We have always chosen the best in fashion globally andHSY for us is simply the best in this region. We welcome HSY into the ever growing global family of OPPO and look forward to collaborating with him in “pursuit of beauty” saidGeorge Long, The CEO of OPPO Pakistan.

 "I am thrilled to be working with OPPO in Pakistan; a company which is about bringing exquisite design and innovative technology together. My association with OPPO isthe proofto our belief in the brand’s philosophy of fusing style with technology. After all, smartphones in today’s day and age are seen less as simple electronic devices and more as lifestyle statements and facets of one’s personal style. I look forward to working closely with the brilliant brand team of OPPO” said designer Hassan Sheheryar Yasin.

Though the exact details of the partnership are not known as of now but it is expected that going forward into 2016/2017, HSY’s fans will be able to see him as part of key product launches and campaigns for OPPO in Pakistan. It must be mentioned here that this news ties in perfectly with recent pictures of HSY in discussion with a group of Chinese, which showed up on local Instagram and Facebook feeds.

OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania and Asia with pioneering products that inspire and excite. The company launched in Pakistan in 2014. Each OPPO product encompasses a carefully curated array of attributes combining impressive features with elegant designs.  OPPO designs, manufactures and promote their own products, combining innovative technology with unique design.

OPPO is dedicated to providing customers with the most extraordinary mobile experience through meticulous designs and smart technology. The company is currently the Official Global Partner worldwide in the mobile phone category with the International Cricket Council (ICC) from the start of 2016 to the end of 2019. In May 2015, OPPO also announced a 3-year partnership with FC Barcelona as global partner. OPPO has also joined forces with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.

For more information, please log on to: oppo.com/pk

-PR