BLACKPINK’s Jennie has once again collaborated with the French fashion brand Jacquemus, this time posing in an unconventional red dress that resembles a towel.
The photos and videos, shared on Jacquemus’ Instagram page, show Jennie striking various poses on the beach while wearing the unique garment.
This isn’t the first time Jennie has partnered with Jacquemus. In December 2023, she was featured as the face of the brand’s holiday campaign, “Guirland”, posing with adorable dogs while wearing cozy clothing sets.
Jennie’s latest collaboration with Jacquemus comes just a day before the brand celebrates its 15th anniversary with a show in Capri, Italy.
The timing also coincides with the viral opening of Jacquemus’ new store in Capri, located along the Bay of Naples.
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The store opening generated a lot of buzz online last week, with a promotional post showcasing the storefront adorned with a massive lemon wedge, a man pulling a boat with a clothing rack by his leg, another ironing a shirt on a surfboard, and a model relaxing on an upholstered chair while being lifted by a forklift.
Jacquemus is known for its iconic micro bags, which have been favored by many A-list celebrities, including Kim Kardashian and Rihanna.
The brand’s 15th anniversary celebration in Capri is expected to be a significant event in the fashion industry.
