Pakistan’s automobile market marked a major shift towards electric mobility as Dewan Motors officially launched the globally renowned MINI brand in the country, unveiling three new electric models in Karachi.

The launch event featured the Mini Aceman, Mini Cooper and Mini Countryman electric vehicles, highlighting a blend of advanced technology and environmentally friendly mobility.

Dewan Motors, the official importer of BMW in Pakistan, introduced the MINI brand as it completed 20 years of partnership in the local market. The electric variants of the three models remained the centre of attention at the ceremony.

The development is being seen as a significant step towards sustainable and eco-friendly transportation in Pakistan. Dewan Motors aims to bring global-standard EV technology to local consumers.

Speaking at the event, Dewan Motors Director Operations Zaeem Haq said the launch of MINI in Pakistan marked the beginning of a new chapter for the company. He described MINI as a symbol of creativity and innovation, expressing confidence that it would help strengthen the future of electric vehicles in the country.

Dewan Motors also assured customers of comprehensive after-sales service and technical support through its nationwide network.