A massive fire broke out at a factory near Model Town Humak that manufactures air conditioners, quickly engulfing the premises in towering flames and sending thick plumes of smoke into the sky.

Emergency services responded swiftly, with several fire brigade units reaching the site within minutes of the alert.

A total of eleven fire engines are currently working to bring the blaze under control.

Initial reports indicate that the fire spread rapidly due to the presence of chemicals and other flammable materials stored inside the facility.

Rescue officials have launched an investigation to determine the exact cause of the incident.