Global football icon Cristiano Ronaldo is all set to make his mark in the film industry with the launch of a new Hollywood production studio, URMarv, in collaboration with renowned filmmaker Matthew Vaughn.

Already a household name in fashion, fragrances, and luxury watches, Ronaldo is now venturing into cinema, aiming to expand his global brand into the world of storytelling and film. The new studio will blend Ronaldo’s immense international appeal with Vaughn’s cinematic expertise, aiming to bridge the worlds of sports and entertainment.

The announcement was made via a special post on Ronaldo’s social media, where he shared his excitement with fans. “This is a thrilling new chapter for me as I explore fresh directions in the world of business,” Ronaldo stated on X (formerly Twitter).

Just last August, Ronaldo launched his YouTube channel, which shattered platform records within hours, becoming the most viewed and followed channel in its initial hours.

Cristiano Ronaldo gathers 10 million subscribers in just 90 minutes

Matthew Vaughn, best known for directing the blockbuster Kingsman film series, expressed his enthusiasm about the collaboration. “Cristiano has lived stories on the field that I could never write,” Vaughn said. “Now, I look forward to creating inspiring films with him — he truly is a real-life hero.”

With URMarv, Ronaldo and Vaughn aim to bring powerful, global stories to the screen, setting the stage for an exciting new partnership between sports legend and cinematic visionary.