In an unexpected turn of events at the 2024 Olympic Games, French pole vaulter Anthony Ammirati has become an instant social media sensation, but for all the wrong reasons.

The 21-year-old athlete narrowly missed qualifying for the pole vault final after a rather unfortunate incident involving his crotch. During his qualifying attempt on Saturday, Ammirati’s bulge apparently caused him to knock down the pole, leading to a failure in his jump.

The scene, which left commentators struggling to find the right words, quickly sparked a flurry of memes and jokes across social media platforms. One Twitter user quipped, “When you’re about to win an Olympic medal but your massive d**** gets in the way while the whole world watches in slow motion.”

While French media outlets are highlighting the disappointment for Ammirati, who will now miss his chance at an Olympic medal, the viral incident has provided some much-needed comic relief amidst a series of controversies surrounding these Games. Earlier, the event’s artistic director Thomas Jolly and Algerian boxer Imane Khelif had both faced online hate speech.

Ammirati had already cleared two different heights before the infamous incident occurred during his qualifying jump on Saturday. Despite finishing in 12th position with a height of 5.60m in Group A, Ammirati’s name has become synonymous with a wardrobe malfunction that has captivated global social media.

The young Frenchman’s bulge apparently caused him to knock down the pole, leading to a failed attempt that sparked a flurry of memes and jokes online.

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Experts suggest that an ergonomic cup or similar protective gear could have prevented the unfortunate incident, allowing Ammirati to concentrate solely on his athletic prowess.

For Ammirati, the focus has shifted from his athletic prowess to an unexpected wardrobe malfunction that has captured the attention of the global audience. As the Olympic Games continue, this incident is likely to remain a source of discussion and humour in the digital sphere.