French luxury fashion brand Jacquemus by Simon Porte Jacquemus is generating buzz with a captivating viral marketing campaign leading up to its fifteenth anniversary celebration in Capri on June 10.

The brand’s social media posts have taken the internet by storm, showcasing a series of whimsical and unconventional visuals.

One post depicts a man ironing a shirt while standing on a surfboard, while another features a model sipping a cocktail as she is lifted by a forklift.

The storefront in Capri has also been adorned with a massive lemon wedge, adding to the brand’s signature playful aesthetic.

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Adding to the excitement, Palestinian supermodel Bella Hadid teased fans with a glimpse of the brand’s upcoming “La Casa” show, sparking speculation about her potential appearance at the anniversary event.

Jacquemus, founded by Simon Porte Jacquemus when he was just 21 years old, has gained a reputation for its iconic micro bags worn by A-list celebrities.

The brand is also garnering attention for its recently announced collaboration with sportswear giant Nike, further expanding its reach and solidifying its status as a creative force in the fashion industry.