Shah Rukh Khan’s son Aryan Khan’s luxury clothing brand sold out in minutes despite a hefty price tag.

The ultra expensive limited edition collection made its debut on Sunday, which featured both Shah Rukh and Aryan posing in different outfits.

It had jackets autographed by the Bollywood megastar each priced at INR200,000. They sold out in just a few minutes.

Moreover, it also had T-shirts ranging between INR25,000 to INR47,000. According to The Indian Express, the website of the company crashed soon after the launch.

Shah Rukh Khan took to his Instagram story to share a post that read, “Thank you for the ride. We’re all sold out. Stay tuned for the new one.”

The brand, named Dyavol.x, also shared on their Instagram pages, “All sold out. Thank you for the ride. Special thanks to those who had the patience to handle our technical teething issues.”

There were reportedly 30 jackets available initially with all of them having an autograph from Shah Rukh Khan.