Moschino names Loris Messina and Simone Rizzo as creative directors

Published 22 Jun, 2026 01:13pm 1 min read
Models present creations from the Moschino Fall/Winter 2025/2026 collection during Fashion Week in Milan, Italy. -- Reuters file
Models present creations from the Moschino Fall/Winter 2025/2026 collection during Fashion Week in Milan, Italy. -- Reuters file

Italian fashion brand Moschino has appointed Loris Messina and ​Simone Rizzo as creative ‌directors effective immediately, replacing Adrian Appiolaza, parent company Aeffe said on ​Sunday.

Messina and Rizzo’s debut for ⁠Moschino will be unveiled ​during Milan Fashion Week in September.

The ​duo exited Sunnei, a brand they founded in 2014, in September last ​year.

Adrian Appiolaza, who had ​been hired in 2024 as creative director ‌of ⁠the Italian luxury brand, left the company on Friday, according to Aeffe.

“Loris Messina and Simone ​Rizzo ​possess the ⁠qualities required to embrace this challenge: a ​contemporary creative vision, a ​deep ⁠cultural sensibility and the ability to develop relevant and distinctive ⁠creative ​languages,” Aeffe’s executive chairman ​Massimo Ferretti said.

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