Netflix has increased prices on all its plans in the US, as the streaming giant ​pushes into new programming formats such as ‌video podcasts and live sporting events.

The company’s ad-supported tier will now cost $8.99 a month, compared with $7.99 earlier, while ​prices for its standard plan rose $2 per ​month to $19.99, according to its website.

The premium ⁠plan now costs $26.99 a month, up from $24.99 earlier.

​Netflix has also increased the price of adding ​an extra member to $7.99 for ad-supported plans and to $9.99 for ad-free plans.

Netflix, which has more than 325 million subscribers, ​had scrapped its cheapest ad-free plan, called basic, ​in 2023, leaving users with its more expensive premium and ‌standard ⁠plans, as well as the standard plan with ads.

With the new prices, the company’s average revenue per subscriber in the US-Canada region will rise ​6% year-over-year ​in 2026, ⁠according to estimates from TD Cowen analysts.

It last raised prices early last year.

Netflix reported ​revenue of $12.1 billion for the October-December ​period, ⁠modestly exceeding analysts’ estimates.

In February, it walked away from bidding for Warner Bros’ streaming and studio assets, paving ⁠the ​way for Paramount Skydance to ​buy the storied Hollywood studio in a $110 billion deal.