Sanjay Shah, US-based Indian CEO of a tech company died after falling onto a stage from an iron cage at a company event in India, the Times of India reported.

Shah, 56, and company president Raju Datla, 52, were inside an iron cage that was being lowered onto a stage as part of their entrance during the company’s silver jubilee celebration when a wire snapped on January 18.

Video footage showed the moment the cage hovering over the stage began to wobble as a voice called the crowd to “put their hands together” for the pair.

The entrance turned dramatic when the cage quickly dropped to one side, and the two onboard the cage fell 15 feet to the ground as one of the men flipped over mid-air and landed head-first on the ground.

Shah was killed from the fall while Datla was critically injured.

Shah and Datla were celebrating their Vistex Asia’s silver jubilee at Ramoji Film City in Hyderabad, India.

“Shah and Raju being lowered from the cage onto the dais was a planned event to kickstart the celebrations,” a company official told the outlet.

Shah was a philanthropist who founded the Vistex Foundation, which provides grants to nonprofits focusing on health, education and basic needs programming.