Marks & Spencer after hurting the sentiments of many has come with apologies over their recent Christmas advert which depicted the burning flag that resembles the colour of the Palestinian flag.

The advert came under fire after its presentation on social media amid the Palestine-Israel war while netizen not only raised their voice for Palestine but also announced a boycott of the brand.

Deleting the post, the brand panned: “Today we shared an outtake image from our Christmas Clothing and Home advert, which was recorded in August. It showed traditional, festive coloured red, green, and silver Christmas paper party hats in a fire grate.”

“We have removed the post following feedback and we apologise for any unintentional hurt caused.”

The elimination was displayed after the severe backlash with many claiming that they knew exactly what the brand was trying to depict. However, the photo was an outtake from the company’s Christmas clothing and home advert, which is based on the premise that people should do away with Christmas traditions they no longer love.

The advert filmed by actors Zawe Ashton and Hannah Waddingham, and singer Sophie Ellis-Bextor was released earlier of this week, M&S said it was intended to “celebrate and empower our customers to just do the things they love”.