Hollywood’s pink wave has yet to crest as Warner Bros’ Barbie dominated for a third straight weekend in North American theaters, pushing the film’s global haul past $1 billion in a first for a solo woman director, industry watcher Exhibitor Relations said Sunday.

The Greta Gerwig-directed blockbuster has tapped into a cultural zeitgeist: not only did it make history by hitting the billion-dollar box office milestone, it also did so faster than any film – including those directed by men – in Warner Bros.’ 100-year history, executives there said.

The film, which earlier scored the biggest opening weekend of the year, “has captured the imagination of moviegoers around the world and the results are incredibly impressive,” analyst Paul Dergarabedian of Comscore said.

Read: Barbie cleared for release in Punjab with some cuts

Starring Margot Robbie as iconic doll Barbie and Ryan Gosling as boyfriend Ken, the movie earned a projected $53 million for the Friday-through-Sunday period, for a domestic total of $459 million and a whopping $1.03 billion worldwide.

Co-written by Gerwig and her partner Noah Baumbach, it follows Barbie as she contends with her woman-led, pink-plastered fantasy land becoming infected with real world problems, in a comic self-aware commentary on the dolls’ decades-old cultural significance.

A supporting cast including Will Ferrell, Kate McKinnon and America Ferrera add even more star power to the film, while its soundtrack includes new songs by chart toppers Dua Lipa, Lizzo and Nicki Minaj – as well as a surprise hit in “I’m Just Ken,” the power ballad sung in the film by Gosling.

Barbie is only the sixth film to surpass $1 billion at the box-office since the Covid-19 pandemic, according to Variety.

Read: Japan wants US to take action against co-marketing of Barbie, Oppenheimer

Falling to third place was Universal’s Oppenheimer, the dark historical drama whose opening the same week as Barbie sparked the massive “Barbenheimer” social media trend.

‘Oppenheimer’ becomes top-grossing WWII film

It was bumped by Warner Bros newcomer “Meg 2: The Trench,” an action sequel in which Jason Statham tries to survive attacks by gargantuan prehistoric sharks.

Meg 2 pulled in $30 million for the weekend, while Christopher Nolan’s Oppenheimer earned $28.7 million to push its global total to $552 million.

That total made the story about the creation of the atomic bomb the all-time top grossing World War II film, ahead of Nolan’s own Dunkirk ($527 million) and Steven Spielberg’s Saving Private Ryan ($482 million), not adjusted for inflation, according to Hollywood Reporter.

Fourth place for the weekend went to Teenage Mutant Ninja Turtles: Mutant Mayhem, the latest in the franchise about a team of reptilian heroes in a half shell. The Paramount animated comedy, featuring the voices of Jackie Chan and Post Malone, brought in $28 million.

Disney release Haunted Mansion slid two spots to fifth, with the lavishly produced kid-centric film – starring LaKeith Stanfield, Tiffany Haddish and Owen Wilson – earning $8.9 million.

Read: Barbie more explosive than Oppenheimer at the box office

Holding its own in sixth was the independent “Sound of Freedom,” from Santa Fe Films and Angel Studios, at $7 million. The low-budget action thriller has sparked controversy, with critics saying its story about child sex trafficking plays into Qanon conspiracy theories.

All in all, it was an exceptional weekend for Hollywood, with the top four films all raking in $28 million or more – though whether the industry can sustain that momentum in the face of a historic writers’ and actors’ strike remains to be seen.

Not only did the top films come close to doubling the total from the same weekend last year, they surpassed the corresponding pre-pandemic weekend in 2019, analysts said.

As Ken might have said – in a line reportedly ad-libbed by Gosling in “Barbie” – the weekend was “Sublime!”

Rounding out the top 10 were:

Mission: Impossible - Dead Reckoning Part 1 ($6.4 million)

Talk to Me ($6.2 million)

Indiana Jones and the Dial of Destiny ($1.5 million)

Elemental ($1.2 million)