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Friday, November 22, 2024  
19 Jumada Al-Awwal 1446  

BTS to release new album ‘Proof’ on Friday

Teaser track chalks up over 17 million YouTube views in first 48 hours of release
screen grab from ‘yet to come’ (youTube)
screen grab from ‘yet to come’ (youTube)

South Korean boyband BTS are set to release their new album Proof on Friday (today) in a highly anticipated return to the music scene as they celebrate the ninth anniversary of their debut this month.

The album is scheduled for release at 1pm Korean time. A teaser track, ‘Yet to Come (The Most Beautiful Moment)’, has had more than 17.8 million views on YouTube in less than two days.

The seven-member group became the first Asian band to win artist of the year at the American Music Awards last year.

Last week, they met US President Joe Biden at the White House to discuss hate crimes targeting Asians.

The band made their debut in June 2013. Since then they have spearheaded a global K-pop craze with lyrics and social campaigns aimed at empowering youngsters.

But their fan base extends into older demographics, tying their spending power to an internet-savvy generation that harnesses the power of social media.

Last November, BTS took to the stage for the first since the coronavirus pandemic began, with a concert in Los Angeles. In March, BTS returned to their home country with three concerts in Seoul.

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