Aaj English TV

Friday, November 15, 2024  
12 Jumada Al-Awwal 1446  

Sabyasachi collaborates with Starbucks for limited edition drinkware

The drinkware features Sabyasachi's signature interpretation of Toile de Jouy – with flora and fauna native to Bengal
Source: Instagram / Sabyasachi
Source: Instagram / Sabyasachi

Indian fashion designer known for his luxury bridal couture Sabyasachi Mukherjee has teamed up with Starbucks to launch an artistic line of ceramic mugs and steel tumblers for coffee and couture enthusiasts.

The drinkware features the designer’s signature interpretation of Toile de Jouy – with flora and fauna native to Bengal. The digital print on the mugs and tumblers is hand rendered by the Sabyasachi Art Foundation, which is a fine artist collective that empowers, mentors, and creates livelihoods.

Starbucks India had announced the collaboration on Twitter earlier this month.

The collaboration of limited edition collection will offer its support to ‘Educate Girls’ – a non-profit organisation that mobilises communities to promote education for girls in India’s rural areas. “I am honoured to collaborate with an iconic global brand like Starbucks to help amplify a cause so dear to my heart. I hope this collaboration sparks hope, creates change and helps give back to a most worthy cause,” said Mukherjee in an statement on his Instagram profile.

“Not enough can be said about the transformative power of education, it is the ultimate catalyst of change, development and progress – and our fundamental right. Educating girls, all girls, remains the need of the hour in India, for a better and brighter future where all women are educated, empowered and free to live a life of their own making,” he added.

Social media users are raving about the collection.

The drinkware came out on April 12th, and it looks like it’ll soon be sold out.

For the latest news, follow us on Twitter @Aaj_Urdu. We are also on Facebook, Instagram and YouTube.

girls education

fashion