Online clothing brand Rang Rasiya on Tuesday disassociated itself from actor Sana Javed, who was the main face of their Eid campaign, after multiple allegations of bad behavior were levelled against her by her co-workers.

The brand issued a public statement on its official Instagram page that said, “In light of the recent allegations brought forth against Sana Javed, we at Rang Rasiya decided to disassociate ourselves from the concerned person who was before the main face of our Eid campaign.”

Last week, Model Manal Saleem had shared on her Instagram story how an actor she worked with belittled her on set. “Requesting all the clients to not ask me to shoot with any actress/celebrity ever again. With their self-entitled attitudes they think we are 'do takay ki models,” Saleem shared her experience without naming the person in question. “The audacity to say that on my face! Hum bhi kam krne atay hain, muft main zaleel honay nahi atay,” she added.

The makeup artist, Syed Hussain who was present on set that day, corroborated Saleem’s claim.

“I heard Sana called her manager on the call "MAT BULAYA KARO MUJHE DO TAKKAY KI MODELS K SATH SHOOT KARNE,” he said in an Instagram post. Rang Rasiya in its public statement said that they found the incident that occurred between Javed and Saleem on their set to be “disturbing.”

“The recent incident involving Manal Saleem and Sana Javed had occurred on our shoot for which we as a brand are deeply disturbed too. We did a reshoot with another celebrity as we respect public sentiment, despite the cost that we have borne. It is a request to the fashion fraternity to please be considerate towards the brands too who spend millions on such shoots apart from their time and effort,” the statement read.

Multiple allegations of bad behavior have surfaced against the Dunk actor since Saleem called her out last week.

In a response to the allegations, Javed issued legal notices to Saleem, makeup artist Omayr Waqar and stylist Aneela Murtaza accusing them of launching a “proper smear campaign” against her.

Waqar on Monday sent a counter legal notice to the actor denying all allegations of defamation and calling the contents of her notice “concocted.”