An Islamabad based startup company called QisstPay is expanding from South Asia to North America, as its online shopping tool will now be used by US retailers, Bloomberg reported.

The company is based on a buy now, pay later model, offering up to four months of installments on any product registered with their site, with a price range of Rs1500 to Rs50,000.

It is bringing its one-click checkout product to the US and regional markets, according to QisstPays co-founder and Chief Executive Officer Jordan Olivas. He added that the checkout service enables customers to make purchases without filling in tedious documents or remembering passwords and that usually leads to a higher conversion rates for retailers.

The company will also be hiring at least 150 people to increase their existing workforce of 200 to 350 by the end of this year to support this expansion.

QisstPay is trying to capatalise on the e-commerce boom, pushed further by the pandemic as it pushed more shoppers online and many actual stores shut down in the US permanently.

US citizen Olivas moved to Pakistan, one of the largest untapped market, to introduce the buy-now, pay-later format, which was very successful at his former place of work, Klarna, a Swedish fintech company.

Pakistan has recently seen a startup surge with at least $350 million raised in 2021 alone, which was greater than the money raised in the past six years combined.