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Saturday, November 02, 2024  
01 Jumada Al-Awwal 1446  

No one ready to sponsor Indian cricket team

The main sponsor of Board of Control for Cricket in India (BCCI), Sahara India, has said that no corporate entity is ready to shell out more than 50-60 percent of the current value of the sponsorship of Indian cricket team.

According to a private news channel, Sahara, which has said it was pulling out of the team sponsorship over the way it has been treated by the BCCI, said that its chairman Subrata Roy sounded other corporate entities to see if anyone could fully or partially sponsor Team India.

To his surprise, none was willing to pay more than half of what Sahara was paying now, Sahara said in a statement.

"In the last 3-4 days, Subrata Roy and his team discussed the option of assigning full or partial sponsorship with some corporates. This was done because Sahara has committed to continue to support the Team Sponsorship for 2-4 months till a new sponsor is on board.

"We were very surprised to note that though they were interested in the opportunity, yet (they) were not willing to pay more than 50-60 percent of the current value," Sahara said.