The controversies surrounding filmmaker Madhur Bhandarkar’s ambitious project `Heroine` might have been put to rest but the film is garnering incredible amount of attention even before it goes on floor with its new lead actress - Kareena Kapoor.

The Kapoor girl, who had publicly stated that `Heroine` was always her project, following Aishwarya Rai`s pregnancy news and the hullabaloo surrounding it.

But Madhur seems to be in dilemma, for Bebo has quoted a whopping fee of Rs10 Crore for the project. It appears as if being close with Salman Khan has helped Bebo quote such a huge price tag. Salman had recently quoted a fee of Rs.50 crore for his upcoming flick and this might have inspired Kareena great deal!

Talking to a tabloid, a trade analyst said, ``It is being suggested that UTV has assured Bebo that the price she gets for this movie will be the highest ever paid to a Bollywood heroine.”

Reportedly, Bebo is hell bent on singing the film only if her demand is met with.

It seems that Madhur’s most ambitious project is giving him a hell of time and probably he will have to bear the brunt as the filmmaker seems to be on his mark for the same.