Indian music icon Sonu Nigam has joined forces with global superstar NE-YO, Chinese-American rapper MC Jin, and veteran music executive Jonathan Serbin to launch Pacific Music Group, a new entertainment company focused on discovering and promoting Asian talent globally.

The company will operate across genres, including pop, R&B, hip-hop, electronic, and regional Asian styles.

Pacific Music Group will mentor rising artists, support cross-cultural collaborations, and provide international artists a gateway into Asia’s booming music markets.

“Indian artists want to connect beyond our borders, and the same is true across Asia.

Pacific Music Group will help them thrive globally while staying rooted in their culture,” said Sonu Nigam.

Led by Jonathan Serbin, former co-president of Warner Music Asia, the venture aims to leverage decades of industry experience to elevate voices from Japan, India, China, and Southeast Asia on the global stage.