YouTube has published a list of the most popular content creators in Pakistan for 2024, highlighting the changing digital landscape of the country.

This year’s list includes three key categories: Top Trending Videos, Top Music Videos, and Top Creators, showcasing the interests of Pakistani viewers and trends in content creation.

The Top Creators list features individuals who captivate audiences with their creative abilities, delivering entertaining content to millions.

Notable channels include Rjb Family, Anaya Ishaal Family, Arshad Reels, and Dr. Imtiaz Ahmed, covering a range of topics such as family vlogging, lifestyle, health, and educational content.

YouTube serves as a platform that allows creators to connect with audiences, build communities, and promote their businesses.

This year, there has been a 25% increase in the number of creators earning over 10 million rupees annually from YouTube.

In 2024, the most popular creators include Rjb Family in first place, followed by Anaya Ishaal Family, Arshad Reels, UR Cristiano, Ducky Bhai, and Sisterology.

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Meanwhile, the Top Music Videos reflect global musical unity, featuring Punjabi, Bollywood, and Pakistani songs that successfully attracted audiences across borders.

The list of popular videos includes local dramas such as “Ishq Murshid,” “Jan Nisar,” and “Kabhi Main Kabhi Tum” in the top three.