A Palestinian-Swedish drinks maker, Palestine Cola, has gained popularity among people as customers of fizzy drinks boycott popular beverages amid Israel’s war on Gaza, The National reported.
The brand told news outlet that it was facing challenges to meet the soaring demand for the drinks.
In two months, the sales have reached four million cans.
The three entrepreneurs from Malmo with Palestinian roots, Hussein, Mohammed, and Ahmad Hassoun took the initiative six months ago to create an alternative to popular soft drink brands like Pepsi and Coca-Cola.
The brand they established has rapidly accumulated millions of engagements on social media and has captured the attention of companies globally, eager to distribute their cola product.
The Hassoun brothers aspire to raise awareness about Palestine.
The brand’s cans adorned with meaningful Palestinian symbols like olive branches and a traditional keffiyeh pattern, prominently display the slogan “liberty for everyone.”
“We’ve devised a plan aimed at aiding our fellow Palestinians, with a special focus on the children of Gaza,” Hussein Hassoun captioned on social media in Arabic language.
“Our initiative involves a charity organization run by two dedicated lawyers. Their mission is to channel funds directly to the people of Palestine, particularly those in Gaza.”
The Hassoun family intends to establish the Safad Foundation in Sweden, which will serve as a centralised platform for collecting funds generated by their company to support various projects in Palestine.
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The foundation and the parent company of Palestine Drinks, Safad Food, derive their names from the town of Safad, located north of Lake Tiberias in the Galilee region, which was part of Palestine.
It was in this town that the grandfather and uncles of the Hassoun family originated before being forced to flee in 1948.
They sought refuge in Lebanon and eventually resettled in Sweden.
