Bollywood’s King, Shah Rukh Khan, who has been ruling on the silver screen for decades, is still the biggest brand magnet in India with 10 brands already signed in the new year.
Recently wrapped up in the year 2023, appeared ginormous for Shah Rukh Khan as he gave three hits Jawan, Pathan, and Dunki to his fans.
Alongside the box office, Shah Rukh kept his grip tight in the advertisement world.
According to Indian media, a recent analysis revealed a substantial increase in the number of brands graced by the actor on television. In the January-July period of 2023, Khan was seen endorsing a remarkable 21 brands, a notable rise of 24% from the same period in 2022 and an astounding surge of nearly 133% from 2021.
This trajectory signifies not just a quantitative expansion but a testament to the enduring popularity of the ‘King Khan’ in the advertising arena.
In 2024, King Khan has already signed 10 brands so far, including the detergent Tide. The brand announced Khan as its brand ambassador in a recently released campaign.
He has endorsed several brands, which include Everest Spices, Rungta Steel, Sunfeast Dark Fantasy, FabriCare, the ICC Men’s Cricket World Cup, Realme, Myntra, D’YAVOL X, and Ultratech Cement.
The actor marked his comeback with the film ‘Pathaan’ in January 2023, a cinematic triumph that amassed a global collection surpassing Rs 1,050 crore.
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Following this success, ‘Jawan’ emerged as another blockbuster, raking in approximately Rs 1160 crore worldwide. The latest addition to Khan’s illustrious filmography, ‘Dunki,’ has also left its mark at the box office with a worldwide collection of Rs 380.60 crore.
