Information Minister Maryam Aurangzeb’s announced Saturday the government has decided to revive Film, Culture Policy 2018, aiming to give relief to the country’s entertainment industry.

While talking to a delegation of Pakistan Film Producers Association, the information minister said Punjabi films are a precious asset of the industry but currently this section of the entertainment industry is stagnant and needs to be brought to life.

She added suggestions have been made after consulting relevant stakeholders and budget will be allocated for revival of the industry.

Special discounts will be given to produce content for children, including cartoons, plays, stories and education programmes.

According to Aurangzeb improving the story, quality and technology of films is also a part of the national policy.

Restoration of cinemas, construction of new ones and incentives for artists is also a part of the plan.

Ticket prices will be reduced to provide entertainment to the public and the government will also make shooting permits easier.

The government aims to improve Pakistan’s global image by promoting films and performing and fine arts.

“Intolerance, chaos was not in our society, it was created to end it,” said the information minister. “Films, dramas and fine arts are the life of a society.”

The minister believed there is a need to improve the standard of the film industry, which is why the government has decided to support it with technology as well by importing latest equipment and machines required to make films.

She said the government will also consider the demand of abolishing tax on the film industry.

“We will encourage the export of Pakistani films and promote co-production prospects.”

The minister also briefed the delegation about the steps taken to revive the film industry.

Sheikh Amjad Rasheed, Pir Saad, Syed Noor, Satish Anand and Badr Ikram of Pakistan Film Producers Association were also there.