Regarding the TikTok campaign, General Manager, Creek Ma, said, “TikTok is the most popular application amongst Gen Z. So, we are trying to reach out to them where they are available and we intend to make them aware of what our brand offers to them in budget friendly prices. They will get a lot of incredible surprises as campaign will unfold.”
TikTok creators have come up with very ingenious videos that show their expressions when they get their
hands on TECNO Spark 4 for the first time.
The audience can very well notice the shiny back panel that gives premium look to the phone in these videos. The mega display is also quite noticeable in the video.
Audience can see that the phone is so comfortable to hold.
TECNO has chosen a very appropriate time to execute this campaign as holiday’s season is just around the corner and users will have ample time to scroll down their social media timelines and watch these videos. Other brands can learn from this successful PR strategy and use similar practices to keep their users entertained.—Press Release
