WEB DESK: Indian film industry is full with celebrities who are famous for their signing bold subjects and they did justice to such characters, no doubt.

However, it is less noticed that these celebs do have moral values and they don't just talk about it but respect it too.

Moreover, these well-know stars do have hefty bank accounts but not all are working only for the sake of money. Some of these actors are working while keeping morals in their mind.

And, we have found B-town celebs who turned down huge AD deals in this regard. It seems like these people are really up to live a life based on morals.

John Abraham

Known as a passionate for fitness, John has rejected an advertisement which was based on alcohol and tobacco because he is not into such habits. You can expect this from a person for whom being fit is a priority.

Kangana Ranaut

The Queen of B-town, Kangana was once contacted for an AD which was about fairness cream. She refused a huge sun of money because she thinks it would be disrespectful for people with darker skin tone.

Kareena Kapoor Khan

Kareena Kapoor a.k.a Bebo is a vegetarian and hence, she too has rejected an offer to promote products made with chicken.

Amitabh Bachchan

The mega star, Amitabh Bachchan turned down a deal because it was focused on dowry customs.

Abhishek Bachchan

This list has included Abhishek's name too as he is also against alcohol. Source revealed that he has said 'no' to 10 crore INR deal in this regard.

Aamir Khan

Aamir Khan who is also known as Mr. Perfectionist how could he go against morals? Therefore, he has refused a number of AD deals but at the same he is always ready to promote social awareness.

Ranbir Kapoor

Ranbir Kapoor said clear 'no' to a company that produces fairness products. He says,"Such advertisement promotes colour discrimination within society."