The six-year strategic partnership will not include Hasbro's brands Transformers and GI Joe, which already are under film contracts, Universal and Hasbro said in a joint statement.
The first movie from their exclusive deal will be released in 2010 or 2011, and Universal subsequently will release at least one film a year.
Hasbro sells traditional and high-tech toys and games worldwide. Other key brands include Star Wars, Playskool, Tonka, Milton Bradley and Parker Brothers.
Universal Studios is part of NBC Universal, a unit of General Electric.

Copyright AFP (Agence France-Presse), 2008