Global anticipation for Grand Theft Auto VI is building months ahead of its release, with the United Kingdom ranking as the country most excited for Rockstar Games’ upcoming title, according to a July 2026 report by live-streaming platform Zero1.

The study ranked countries using online search interest, active Grand Theft Auto V player bases, average playtime, user ratings and expected Grand Theft Auto VI pricing.

The United Kingdom scored a perfect 100, supported by 14.8 million monthly searches related to Grand Theft Auto VI.

Adjusted for population, that equates to about 212 searches per 1,000 residents, indicating strong online interest ahead of launch.

The UK also has 788,700 active Grand Theft Auto V players.

Players spend an average of 118.9 hours in the game, with gaming sessions averaging more than five hours.

Switzerland ranked second with a score of 99.

Swiss players gave Grand Theft Auto V a rating of 4.6 out of 5 and generated 1.6 million searches for Grand Theft Auto VI.

The report estimated the game’s Ultimate Edition could cost about $123 in the country, among the highest prices in the ranking.

Canada placed third, driven by 5.4 million monthly searches and some of the longest play sessions in the study.

Canadian players spend an average of 167.8 hours in Grand Theft Auto V, with sessions lasting more than eight hours.

New Zealand and Australia completed the top five.

New Zealand recorded strong interest relative to its population, while Australia generated 4.4 million searches and had more than 635,000 active Grand Theft Auto V players.

The United States ranked sixth despite recording the highest total search volume at 43.2 million and the largest active Grand Theft Auto V player base at 2.2 million.

Its lower per-capita score placed it behind smaller but more engaged markets.

Grand Theft Auto VI is expected to launch on November 19.

The pre-orders are already live, and the game is priced higher than most standard video game releases.