The 2024 Paris Olympics have been filled with inspiring athletic performances, but one Italian gymnast is capturing the world’s attention for a completely different reason - her sponsorship by the iconic Italian cheese, Parmigiano-Reggiano.

Giorgia Villa, a member of the Italian women’s gymnastics team that won the silver medal in the team event, has gone viral on social media for her close relationship with the beloved cheese.

Images of Villa posing with giant wheels of Parmigiano-Reggiano have been widely shared on X, with one post gaining over 16 million views. In the photos, Villa can be seen beaming with pride as she sits on a balance beam or the floor, holding the massive blocks of cheese.

“I need the people to know that Olympic silver medalist Giorgia Villa is sponsored by parmesan cheese and regularly posts pics of herself with giant wheels of cheese,” wrote one Twitter user, capturing the delight that fans have found in this unexpected sponsorship.

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Villa’s embrace of the Parmigiano-Reggiano brand has struck a chord with social media users, who have affectionately dubbed her the “Get that cheese girl” in response to her enthusiastic promotion of the renowned Italian cheese.

Meanwhile, a Parmigiano Reggiano spokesperson says they were proud of Villa and the entire Italian team.