McDonald’s in Pakistan has slashed the prices of a number of its menu items by nearly 60 percent. Social media users have claimed the move was aimed at regaining the business that the fast food has lost in the country following boycott calls.

A loud public utterance appeared after the multinational fast-food company had given complimentary meals to Israeli Defense Forces soldiers which switched Pakistani customers to local brands.

The outcry forced McDonald’s to change its business strategy despite the food chain’s clarification of its position on the geopolitical dispute and disassociate itself from political entanglements due to the controversy.

“McDonald’s in Pakistan is a local enterprise, with full ownership and operation overseen by SIZA Foods Pvt Ltd Pakistan,” it had said in a statement shared on X, erstwhile Twitter, on October 14.

“We are not affiliated with McDonald’s operations in Israel, which is a locally-owned Israelian enterprise.”

McDonald’s Pakistan issues clarification after backlash

Pakistanis move to local brands as boycott movement surged

Mcdonald’s faces backlash, boycott calls for providing free meals to Israeli forces

Following the clashes sparked between Israel and Palestine, Pakistanis launched a boycott moment which not only enwrapped McDonald’s but also rolled many global brands and customers rapidly switched towards local products.