KARACHI: National Bank of Pakistan (NBP) carried  out a beach cleaning activity at the Sea View beach in Karachi.An NBP statement on Thursday said that Sea View is one of Karachi's most frequented beaches, with thousands of visitors every day, which  also results in littering along the scenic coastline.

National Bank's employees, which included senior executives and  other NBP staff, conducted the beach cleaning activity, which lasted  for around four hours, and collected over 250 kg of garbage.

The activity was part of National Bank's corporate social  responsibility to preserve Pakistan's eco-system and bio-diversity.

All waste material collected from these activities was recycled or disposed of in conformity with environment friendly measures.

Saeed Ahmad, President NBP lauded the efforts of NBP's CSR team on  this initiative, and highlighted, "Pakistan has been blessed with a diversity of natural environments and our coast lines are some of the  most beautiful in the world. However, pollution from sewage and  industrial effluents, as well as littering are serious threats for  marine habitat.

This beach cleaning activity is part of our ongoing initiative  across Pakistan to increase awareness and inculcate a sense of responsibility for the environment amongst our citizens. I would request

leading organizations to join similar activities in order to achieve worthwhile results."-AFP