The business of selling cosmetic for men is booming since a couple of years. Nowadays, because of Eid ul Fitr is on its way, markets are ready to sell their brands. Men are now more conscious about their body and face and they needs to conform to the injunctions of healthiness, youthfulness, and thinness.

According to the University of Halmstad research on Men's Cosmetics Market, there is a psychological effect of anything which you don’t have. As model’s are over representing different fashion trends all around in Television, commercial, fashion shows, streets even at work or at school and everybody wants to look like the magazines figures, men as well as women: a perfect skin and a perfect body for a perfect life.

According to the market research of Euromonitor International, companies continue to focus on the men’s grooming market. As men’s grooming offered opportunities for growth and expansion. Expanding awareness of men’s grooming products among urban Pakistani consumers, helped in driving sales.

Most of the leading men of Pakistan entertainment industry are now grooming brands which carried out promotional campaigns across various media channels such as print and television to increase product and brand awareness among consumers. Men grooming products which include, men's shaving, toiletries, bath and shower, deodorants, hair care, skincare and fragrances.

The men’s cosmetics variety has reached to more than hundred items. From hairs to skin and from deodorants to show-smell, everything has been included in the list of men’s cosmetics. The mentioned men’s cosmetics would not only make men’s skin healthy but would also add to the men’s personality and keep them according to the latest trend.

Reportedly, now the men's grooming industry is expanding all across the globe, and is estimated to bring in $21 billion in revenue in 2016.

Copyright Business Recorder, 2016