The partnership will involve collaboration in the domains of Market Research, Credit Risk Profiling, Analytics as a Service, Data insights and Targeted Advertising.

Yasir Ilyas, Country Head, Hysab Kytab, while sharing his views about the partnership said, “Despite the increasing trend of electronic payment systems with higher rates of adoption by the general public in Pakistan, the most common transacting medium is still cash. Last year, 45.8% of all transactions alone were made using cash (PKR 75.9 Million) whileATMs processed PKR 470.6 million. Since the last visibility
point for cash transactions is when cash is withdrawn from the ATM, the insights into cash-based consumer spending is virtually nonexistent. Hysab Kytab and Telenor can achieve higher rates of customer satisfaction and understanding through the addition of many more data-points that lead to a
360-degree view of the customer.”

“We see a lot of value in partnering with one of the largest telcos in Pakistan as it would enrich the  insights with the great work that the Telenor team has done with their analytics portal,” he added further.

Both Hysab Kytab and Telenor Pakistan see this as the first step towards the establishment of a
consortium with other major players to further enhance the consumer experience.