During the show, Zuckerberg stated that U.S. and U.K. users would be able to enroll as organ donors via links on the world's biggest social networking site. Each and every Facebook user would be encouraged to start advertising their donor status on their pages, along with their birth dates and schools. This would help in creating peer pressure in order to push more people to add their names to the rolls of registered organ donors.

Facebook users who are already organ donors can add that information to their Facebook Timelines.

Zuckerberg stated that his friendship with Apple's deceased owner Steve Job, who died last year before receiving a liver transplant, led Zuckerberg to come up with such an idea.

According to reports, almost 7,000 people die each year within the United States while waiting for an organ transplant. Facebook, in an attempt to reduce this number, have initiated this organ donation tool and hope that it turns out to be a success. (AP)