Apparently, heads turn when exorbitant amount is paid to star wives for their blink-and-miss appearance at social events.

If reports are to be believed, SRK’s wife Gauri was paid Rs 15 lakh - 17 lakh for an half an hour appearance at social dos and events.

Even though not a Bollywood star, Gauri commands a significant brand value as she is the wife of King Khan, who is the darling of industry.

Speaking about her brand value to a daily, a source from a top event management company said, “Even though Gauri Khan has no films to her credit or any big achievement to boast of, being the wife of the Bollywood superstar comes with its own benefits.”

The source revealed, “SRK`s huge popularity has brought Gauri in the spotlight too and has got her a huge fan base. If Shah Rukh Khan is one of the biggest brand names, how can the brand value of his stylish wife be anything less?”

“Moreover, her unique sense of style has made her quite famous among young women”, said the source.