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Published 24 Nov, 2011 12:07pm

Desi boyz set for a huge release

The overall screen count will be similar to Tees Maar Khan as in some areas it has less shows at multiplexes than that film. The screen count will go towards 2200 plus.

The big release gives it the potential to put up very big numbers but the film will have to rely on word of mouth rather than a huge opening.

The single screen advance that opened on Monday was so so while the multiplex advance was a bit better as some multiplexes in the North had a decent advance. North India is likely to open best due to Akshay Kumar's huge popularity in the Delhi/UP and East Punjab belts.

Down South in places like Bangalore and Tamil Nadu it is likely to be hit by a Tamil film Mayakkam Enna which took a huge advance in these areas and in metros like Mumbai, Pune and Bangalore, Hollywood release The Twilight Saga: Breaking Dawn - Part One has a better advance.

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