"Join me in supporting the Manav Aastha Foundation which started `Moksha Yatra` - providing free pilgrimages for underprivileged senior citizens," Vivek posted on micro-blogging site Twitter.

The 35-year-old has been associated with various charitable foundations and causes, such as the Yashodhara Oberoi Foundation, Project Hope and Project Devi and this association will be an addition to his social work.

He recently received Heroes of Philanthropy award by Forbes Asia for his charitable works.