Emirates has launched its new travel store in Karachi, making it the airline’s “first experiential retail concept” to be rolled out in West Asia.

“The Emirates Travel Store is a place where travellers can discover all of our incredible products and services, and we’re proud to bring our immersive experiences to Karachi,” Essa Sulaiman Ahmad, the Emirates’ senior vice president for commercial operations, West Asia and Indian Ocean, said

It is located in the Sky Tower, Karachi Towers, on Abdul Sattar Edhi Avenue in Clifton.

“Karachi was one of Emirates’ first destinations when we launched our operations back in 1985 and choosing this location for our very first Emirates Travel Store in West Asia is testament to our commitment to Pakistan, which we serve with five gateways,” Ahmad said.

The store would provide information about the latest inflight products available onboard its aircraft as well as destinations in the airline’s network. “Staff would be available to provide personalised assistance, helping customers plan their trips, book tickets, and manage travel preferences with ease.”

The 183-square-meter store has self-service kiosks, a selfie mirror and a curated selection of Emirates-branded merchandise and travel accessories.