Governor Punjab, Chahudary Ghulam Sarwar, and wife met TikTok users with a huge following and asked them to raise awareness about novel Coronavirus using the platform. The meeting was held at the Governor House and was attended by the top TikTok users including Kanwal Aftab, Haris Ali, and Shehr Hayat.

Attendees shared their input on how the platform can be better used to raise awareness amongst masses to stop the spread of Coronavirus. TikTok is one of the most popular video-sharing application in the world and has been downloaded more than 2bn times globally.

Since the app has a massive reach in Pakistan and content creators are followed by urban as well as rural netizens, spreading public service messages through it might be a good idea. However, Twitter is divided on the subject.

Twitter user Hammad Anwar thinks using TikTok as a platform to raise awareness is a good idea:

"I am all up for use of Tiktok stars to create awareness about Covid19 among masses. Its a platform with massive reach and I hope they can come up with constructive content."

I am all up for use of Tiktok stars to create awareness about Covid19 among masses. Its a platform with massive reach and I hope they can come up with constructive content.

— Hammad Anwar (@manihammad) June 4, 2020

Journalist Murtaza Shah took a dig at this new strategy:

"After Corona Tiger Force, here comes Corona TikTok Force to fight."

After Corona Tiger Force, here comes Corona TikTok Force to fight #COVID19 pic.twitter.com/TndIphlCi2

— Murtaza Ali Shah (@MurtazaViews) June 4, 2020

This Twitter user had some strong comments:

"Just a famous one would get all the privileges in this country and the educated ones would be unemployed, disrespected, and mistreated? Such a pity. Such things make me ashamed of being a citizen of this nation."

Just a famous one would get all the privileges in this country and the educated ones would be unemployed, disrespected and mistreated? Such a pity. Such things make me ashamed of being a citizen of this nation. #TikTok #Whomtoblame https://t.co/dnjOCdvNRW

— Maira Saleem (@saleem_maira) June 4, 2020

Journalist Zarrar Khurro thinks it's not a terrible idea to use TikTok to raise awareness:

Tbh its not a terrible idea, so long as the messaging is clear and accurate. But that's easier said than done. https://t.co/XRFhnA3QYF

— Zarrar Khuhro (@ZarrarKhuhro) June 4, 2020

How do you think the involvement of these celebrities is going to impact the awareness campaign in Pakistan? let us know in comments below