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    <title>Aaj TV English News - Life &amp; Style</title>
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    <copyright>Copyright 2026</copyright>
    <pubDate>Fri, 17 Jul 2026 15:37:08 +0500</pubDate>
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      <title>World Cup trophy to arrive in style in bespoke Louis Vuitton trunk</title>
      <link>https://english.aaj.tv/news/330463935/world-cup-trophy-to-arrive-in-style-in-bespoke-louis-vuitton-trunk</link>
      <description>&lt;p&gt;&lt;strong&gt;The World Cup trophy will be transported to the New York-New Jersey stadium in ​a bespoke Louis Vuitton trunk, with the French luxury ‌fashion house once again entrusted with designing the carry case for the most coveted prize in Football.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The trunk features a golden V for “Victory” - ​and “Vuitton” - across the front, with the brand’s recognisable monogram ​pattern and gold-plated brass corner protectors.&lt;/p&gt;
&lt;p&gt;The interior is ⁠lined with beige leather and features a patch commemorating the ​partnership between Louis Vuitton and FIFA.&lt;/p&gt;
&lt;p&gt;It is the fifth successive ​occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.&lt;/p&gt;
&lt;p&gt;“For ​over a decade, Louis Vuitton and FIFA have shared ​an unwavering commitment to excellence, bound by a shared belief in sport’s ‌power ⁠to inspire and bring people together,” Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.&lt;/p&gt;
&lt;p&gt;Luxury brands have long staked out their territory in professional sport, with Tiffany &amp;amp; Co. crafting ​the prize ​awarded to the ⁠Super Bowl champion – now known as the Vince Lombardi Trophy – since the first edition in ​1967.&lt;/p&gt;
&lt;p&gt;Louis Vuitton also crafts bespoke luxury trophy trunks ​for ⁠major Grand Prix circuits under a 10-year deal with Formula 1.&lt;/p&gt;
&lt;p&gt;But there is only one trophy for the quadrennial global showpiece - ⁠the ​prize typically resides at the FIFA ​Museum in Zurich - making the chance to design its bespoke luggage a particular ​honour.&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><strong>The World Cup trophy will be transported to the New York-New Jersey stadium in ​a bespoke Louis Vuitton trunk, with the French luxury ‌fashion house once again entrusted with designing the carry case for the most coveted prize in Football.</strong></p>
<p>The trunk features a golden V for “Victory” - ​and “Vuitton” - across the front, with the brand’s recognisable monogram ​pattern and gold-plated brass corner protectors.</p>
<p>The interior is ⁠lined with beige leather and features a patch commemorating the ​partnership between Louis Vuitton and FIFA.</p>
<p>It is the fifth successive ​occasion in which the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.</p>
<p>“For ​over a decade, Louis Vuitton and FIFA have shared ​an unwavering commitment to excellence, bound by a shared belief in sport’s ‌power ⁠to inspire and bring people together,” Louis Vuitton CEO and Chairman Pietro Beccari said in a statement.</p>
<p>Luxury brands have long staked out their territory in professional sport, with Tiffany &amp; Co. crafting ​the prize ​awarded to the ⁠Super Bowl champion – now known as the Vince Lombardi Trophy – since the first edition in ​1967.</p>
<p>Louis Vuitton also crafts bespoke luxury trophy trunks ​for ⁠major Grand Prix circuits under a 10-year deal with Formula 1.</p>
<p>But there is only one trophy for the quadrennial global showpiece - ⁠the ​prize typically resides at the FIFA ​Museum in Zurich - making the chance to design its bespoke luggage a particular ​honour.</p>
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      <category>Life &amp; Style</category>
      <guid>https://english.aaj.tv/news/330463935</guid>
      <pubDate>Fri, 17 Jul 2026 13:28:45 +0500</pubDate>
      <author>none@none.com (Reuters)</author>
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        <media:title>World Cup replica trophy is displayed in a Louis Vuitton trophy trunk. New York City, US. -- Reuters</media:title>
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