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    <title>Aaj TV English News - Technology</title>
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    <copyright>Copyright 2026</copyright>
    <pubDate>Fri, 08 May 2026 22:32:21 +0500</pubDate>
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      <title>Logitech bets on AI, gaming and business users as it raises spending, CEO says</title>
      <link>https://english.aaj.tv/news/330458695/logitech-bets-on-ai-gaming-and-business-users-as-it-raises-spending-ceo-says</link>
      <description>&lt;p&gt;&lt;strong&gt;Logitech ​International will increase spending on product development and marketing this year, CEO Hanneke Faber said, ‌even as concerns grow of a possible global economic slowdown fuelled by the Iran war.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Swiss-US maker of keyboards, mice, and video-conferencing equipment is betting on gaming, business customers and artificial intelligence-enabled devices to maintain growth, after cutting costs last year to offset the impact of US ​President Donald Trump’s tariffs.&lt;/p&gt;
&lt;p&gt;The push comes despite supply disruptions in the Middle East, which have complicated ​shipments and are expected to cost the company about $15 million in sales in the ⁠current quarter, after a $5 million hit in the three months to the end of March.&lt;/p&gt;
&lt;p&gt;Logitech expects momentum ​from its fourth quarter to carry into the current period, aiming for 2% to 4% sales growth in constant ​currencies to $1.190 billion to $1.215 billion.&lt;/p&gt;
&lt;p&gt;“We can, and we should invest,” Faber told &lt;em&gt;Reuters&lt;/em&gt;. “The world is changing so fast with AI, which offers so many opportunities.&lt;/p&gt;
&lt;p&gt;“We came out of the last fiscal year with such a strong financial base, so we have the ​firepower to do it,” she added.&lt;/p&gt;
&lt;p&gt;Logitech plans to keep total operating expenses for the fiscal year toward the ​top end of its long-term range of 24% to 26% of sales, up from 24.8% in the 12 months to ‌March ⁠2026.&lt;/p&gt;
&lt;h3&gt;&lt;a id="gaming-and-business-demand-are-seen-as-resilient" href="#gaming-and-business-demand-are-seen-as-resilient" class="heading-permalink" aria-hidden="true" title="Permalink"&gt;&lt;/a&gt;Gaming and business demand are seen as resilient&lt;/h3&gt;
&lt;p&gt;Research and development spending to produce new devices should be around 6% of sales this year, after coming in slightly below that level last year, while sales and marketing spending will also rise from about 16%, Faber said.&lt;/p&gt;
&lt;p&gt;Gaming remains a key focus, with younger consumers spending more time playing ​computer games, making it a ​resilient market, she added.&lt;/p&gt;
&lt;p&gt;Logitech ⁠is also stepping up efforts to win more business customers, with demand expected to remain strong as companies boosted by strong recent earnings invest in new computer ​hardware.&lt;/p&gt;
&lt;p&gt;The company would look at healthcare, education and government as long-term growth areas, ​Faber said.&lt;/p&gt;
&lt;p&gt;Logitech ⁠has been shielded from oil price rises, which have made plastic more expensive, due to 78% of the company’s products using recycled rather than virgin plastic.&lt;/p&gt;
&lt;p&gt;Still, Middle East disruption has hit sales because some products could not be ⁠delivered from ​factories in Asia to its distribution centre in Dubai and ​on to other parts of the Gulf and Africa, despite demand remaining intact.&lt;/p&gt;
&lt;p&gt;“We’re not seeing that demand for our products is down,” Faber ​said. “It’s just logistically hard to get it to people.”&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><strong>Logitech ​International will increase spending on product development and marketing this year, CEO Hanneke Faber said, ‌even as concerns grow of a possible global economic slowdown fuelled by the Iran war.</strong></p>
<p>The Swiss-US maker of keyboards, mice, and video-conferencing equipment is betting on gaming, business customers and artificial intelligence-enabled devices to maintain growth, after cutting costs last year to offset the impact of US ​President Donald Trump’s tariffs.</p>
<p>The push comes despite supply disruptions in the Middle East, which have complicated ​shipments and are expected to cost the company about $15 million in sales in the ⁠current quarter, after a $5 million hit in the three months to the end of March.</p>
<p>Logitech expects momentum ​from its fourth quarter to carry into the current period, aiming for 2% to 4% sales growth in constant ​currencies to $1.190 billion to $1.215 billion.</p>
<p>“We can, and we should invest,” Faber told <em>Reuters</em>. “The world is changing so fast with AI, which offers so many opportunities.</p>
<p>“We came out of the last fiscal year with such a strong financial base, so we have the ​firepower to do it,” she added.</p>
<p>Logitech plans to keep total operating expenses for the fiscal year toward the ​top end of its long-term range of 24% to 26% of sales, up from 24.8% in the 12 months to ‌March ⁠2026.</p>
<h3><a id="gaming-and-business-demand-are-seen-as-resilient" href="#gaming-and-business-demand-are-seen-as-resilient" class="heading-permalink" aria-hidden="true" title="Permalink"></a>Gaming and business demand are seen as resilient</h3>
<p>Research and development spending to produce new devices should be around 6% of sales this year, after coming in slightly below that level last year, while sales and marketing spending will also rise from about 16%, Faber said.</p>
<p>Gaming remains a key focus, with younger consumers spending more time playing ​computer games, making it a ​resilient market, she added.</p>
<p>Logitech ⁠is also stepping up efforts to win more business customers, with demand expected to remain strong as companies boosted by strong recent earnings invest in new computer ​hardware.</p>
<p>The company would look at healthcare, education and government as long-term growth areas, ​Faber said.</p>
<p>Logitech ⁠has been shielded from oil price rises, which have made plastic more expensive, due to 78% of the company’s products using recycled rather than virgin plastic.</p>
<p>Still, Middle East disruption has hit sales because some products could not be ⁠delivered from ​factories in Asia to its distribution centre in Dubai and ​on to other parts of the Gulf and Africa, despite demand remaining intact.</p>
<p>“We’re not seeing that demand for our products is down,” Faber ​said. “It’s just logistically hard to get it to people.”</p>
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      <category>Technology</category>
      <guid>https://english.aaj.tv/news/330458695</guid>
      <pubDate>Fri, 08 May 2026 20:07:18 +0500</pubDate>
      <author>none@none.com (Reuters)</author>
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        <media:title>Logitech logo on a building. -- Reuters</media:title>
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