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    <title>Aaj TV English News - Business &amp; Economy</title>
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    <copyright>Copyright 2026</copyright>
    <pubDate>Fri, 08 May 2026 16:48:48 +0500</pubDate>
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      <title>Sony forecasts lower gaming business sales amid memory price surge</title>
      <link>https://english.aaj.tv/news/330458650/sony-forecasts-lower-gaming-business-sales-amid-memory-price-surge</link>
      <description>&lt;p&gt;&lt;strong&gt;Sony forecast on Friday that annual ‌sales at its gaming business would fall 6% to 4.42 trillion yen ($28 billion) due to lower hardware sales as its PlayStation 5 ages and as the industry grapples with a surge in memory chip prices.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Japanese company, however, said it expects gaming profit to rise 30% due to higher ​first-party software sales and the absence of an impairment loss it recorded a year earlier.&lt;/p&gt;
&lt;p&gt;With the PS5 in its ​sixth year on the market, the profit forecast incorporates investment in Sony’s next-generation platform.&lt;/p&gt;
&lt;p&gt;Sony has received ⁠plaudits for its transformation into an entertainment powerhouse, but market concern about the impact of artificial intelligence on its business and ​a perceived lack of growth catalysts have weighed on its shares in recent months.&lt;/p&gt;
&lt;p&gt;Sony said it would spend up to 500 ​billion yen buying back up to 230 million shares. The group’s shares pared losses and were up 1% in Tokyo.&lt;/p&gt;
    &lt;figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://fingfx.thomsonreuters.com/gfx/ce/zdpxgwbojvx/Screenshot%202026-05-08%20111939.png'&gt;
        &lt;div class='media__item  '&gt;&lt;picture&gt;&lt;img src='https://fingfx.thomsonreuters.com/gfx/ce/zdpxgwbojvx/Screenshot%202026-05-08%20111939.png'  alt='Investors question what Sony&amp;rsquo;s future growth drivers will be, as the group forecasts a 1.4% drop in annual sales' /&gt;&lt;/picture&gt;&lt;/div&gt;
        &lt;figcaption class='media__caption  '&gt;Investors question what Sony’s future growth drivers will be, as the group forecasts a 1.4% drop in annual sales&lt;/figcaption&gt;
    &lt;/figure&gt;
&lt;p&gt;Investors are also fretting about the impact of a memory-chip price surge and disruption to supply chains from the Iran war on margins at electronics manufacturers, including Sony and peer ​Nintendo, which also reports on Friday.&lt;/p&gt;
&lt;p&gt;PS5 hardware sales are based on the amount of memory Sony can secure at “reasonable prices”, with ​hardware profitability expected to be similar to a year earlier.&lt;/p&gt;
&lt;p&gt;The firm said it sold 1.5 million PS5 consoles in the fourth quarter, a ‌46% drop ⁠on the same period a year earlier.&lt;/p&gt;
&lt;p&gt;In March, Sony announced it would increase prices of the PS5, including a $100 bump in the US, for the second time in less than a year.&lt;/p&gt;
&lt;p&gt;Its platform is expected to receive a major boost from the launch of Take-Two Interactive’s delayed “Grand Theft Auto VI”, which is scheduled for release in November.&lt;/p&gt;
&lt;p&gt;“I am more optimistic than Sony and think ​the market is underestimating the impact ​of ‘GTA VI’,” said Serkan ⁠Toto, founder of the Kantan Games consultancy.&lt;/p&gt;
&lt;p&gt;Sony said in February that it has secured the minimum quantity of memory needed to manage the year-end shopping season. Nintendo said that month the chip-price surge ​was not significantly impacting earnings but could pressure profitability if it persists over the long term.&lt;/p&gt;
&lt;p&gt;“Sony’s ​bottom line stands ⁠to benefit significantly from the high-margin software sales and ecosystem engagement this launch should trigger,” Amir Anvarzadeh of Asymmetric Advisors wrote in a note.&lt;/p&gt;
&lt;p&gt;Sony also said it sees higher profits at its pictures and chips units but a lower profit at its music business.&lt;/p&gt;
&lt;p&gt;The ⁠group reported ​operating profit for the year ended March rose 13.4% to 1.45 trillion yen, ​below an LSEG consensus estimate of 1.56 trillion yen.&lt;/p&gt;
&lt;p&gt;While Sony’s growing businesses include anime, which is finding a global audience, the company has abandoned plans to launch ​electric vehicles with automaker Honda.&lt;/p&gt;
</description>
      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><strong>Sony forecast on Friday that annual ‌sales at its gaming business would fall 6% to 4.42 trillion yen ($28 billion) due to lower hardware sales as its PlayStation 5 ages and as the industry grapples with a surge in memory chip prices.</strong></p>
<p>The Japanese company, however, said it expects gaming profit to rise 30% due to higher ​first-party software sales and the absence of an impairment loss it recorded a year earlier.</p>
<p>With the PS5 in its ​sixth year on the market, the profit forecast incorporates investment in Sony’s next-generation platform.</p>
<p>Sony has received ⁠plaudits for its transformation into an entertainment powerhouse, but market concern about the impact of artificial intelligence on its business and ​a perceived lack of growth catalysts have weighed on its shares in recent months.</p>
<p>Sony said it would spend up to 500 ​billion yen buying back up to 230 million shares. The group’s shares pared losses and were up 1% in Tokyo.</p>
    <figure class='media  w-full  sm:w-full  media--    media--uneven  media--stretch' data-original-src='https://fingfx.thomsonreuters.com/gfx/ce/zdpxgwbojvx/Screenshot%202026-05-08%20111939.png'>
        <div class='media__item  '><picture><img src='https://fingfx.thomsonreuters.com/gfx/ce/zdpxgwbojvx/Screenshot%202026-05-08%20111939.png'  alt='Investors question what Sony&rsquo;s future growth drivers will be, as the group forecasts a 1.4% drop in annual sales' /></picture></div>
        <figcaption class='media__caption  '>Investors question what Sony’s future growth drivers will be, as the group forecasts a 1.4% drop in annual sales</figcaption>
    </figure>
<p>Investors are also fretting about the impact of a memory-chip price surge and disruption to supply chains from the Iran war on margins at electronics manufacturers, including Sony and peer ​Nintendo, which also reports on Friday.</p>
<p>PS5 hardware sales are based on the amount of memory Sony can secure at “reasonable prices”, with ​hardware profitability expected to be similar to a year earlier.</p>
<p>The firm said it sold 1.5 million PS5 consoles in the fourth quarter, a ‌46% drop ⁠on the same period a year earlier.</p>
<p>In March, Sony announced it would increase prices of the PS5, including a $100 bump in the US, for the second time in less than a year.</p>
<p>Its platform is expected to receive a major boost from the launch of Take-Two Interactive’s delayed “Grand Theft Auto VI”, which is scheduled for release in November.</p>
<p>“I am more optimistic than Sony and think ​the market is underestimating the impact ​of ‘GTA VI’,” said Serkan ⁠Toto, founder of the Kantan Games consultancy.</p>
<p>Sony said in February that it has secured the minimum quantity of memory needed to manage the year-end shopping season. Nintendo said that month the chip-price surge ​was not significantly impacting earnings but could pressure profitability if it persists over the long term.</p>
<p>“Sony’s ​bottom line stands ⁠to benefit significantly from the high-margin software sales and ecosystem engagement this launch should trigger,” Amir Anvarzadeh of Asymmetric Advisors wrote in a note.</p>
<p>Sony also said it sees higher profits at its pictures and chips units but a lower profit at its music business.</p>
<p>The ⁠group reported ​operating profit for the year ended March rose 13.4% to 1.45 trillion yen, ​below an LSEG consensus estimate of 1.56 trillion yen.</p>
<p>While Sony’s growing businesses include anime, which is finding a global audience, the company has abandoned plans to launch ​electric vehicles with automaker Honda.</p>
]]></content:encoded>
      <category>Business &amp; Economy</category>
      <guid>https://english.aaj.tv/news/330458650</guid>
      <pubDate>Fri, 08 May 2026 14:38:16 +0500</pubDate>
      <author>none@none.com (Reuters)</author>
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