The launch was ‌the latest chapter in Blue Origin’s intensifying rivalry with Elon Musk’s SpaceX. The rocket lifted off at around 7:25am from Cape Canaveral, with the booster touchdown coming about 10 minutes later.

New Glenn carried AST’s BlueBird 7 satellite to low-Earth orbit. In a statement, AST said that BlueBird 7 was placed into a lower-than-planned orbit by the upper ​stage of the launch vehicle.

“While the satellite separated from the launch vehicle and powered on, the altitude is too low to sustain operations ​with its onboard thruster technology and will be de-orbited,” AST said.

Designed to connect directly with smartphones, AST’s satellite was part of ⁠an effort to build a space-based cellular broadband network, similar to Amazon’s Leo or SpaceX’s Starlink.

‘Never tell me the odds’

Sunday’s mission - the third for New ​Glenn - was key to demonstrating that the 29-story heavy-lift rocket has a reliable booster reuse capability and can compete with the SpaceX Falcon 9 rocket.

The ​rocket’s booster, dubbed “Never Tell Me the Odds,” previously flew on the second mission in November and was recovered, setting up this milestone attempt.

The booster’s name is a nod to a Han Solo line in the film “Star Wars: The Empire Strikes Back.”

Following a series of delays this month, the mission came amid a surge of activity in the space sector, including ​the successful NASA Artemis II lunar flyby that took people further from Earth than any had travelled before.

Blue Origin said in November that it would build a bigger, ​more powerful variant of its New Glenn rocket, called New Glenn 9x4.

New Glenn is designed for the higher end of the commercial launch market with a seven-meter (23-foot) ‌nose cone ⁠allowing it to carry bulkier payloads, including multiple satellites in a single mission.

“We fundamentally developed New Glenn for what we think space is going to look like 50 to 100 years from now,” said New Glenn Vice President Jordan Charles.

AST SpaceMobile’s BlueBird 7 is the second satellite in its next-generation Block 2 constellation. The satellite featured what the company describes as the largest commercial communications array deployed in low-Earth orbit.

AST said the company is currently in production through BlueBird ​32, with BlueBird 8 to 10 expected ​to be ready to ship ⁠in approximately 30 days.

SpaceX vs Blue Origin

Reuters reported this month that SpaceX confidentially filed for a US initial public offering targeting a valuation of about $1.75 trillion.

SpaceX and Blue Origin, in the latest competition between the billionaire-run companies, have been racing to ​help return people to the moon ahead of a planned crewed mission by China in 2030 by designing the ​lunar landers NASA will ⁠use.

In a response to a post on X from Bezos regarding Sunday’s launch, Musk acknowledged the launch, congratulating Bezos.

SpaceX is building a massive stainless-steel Starship-based Human Landing System, while Blue Origin is developing a more traditional Blue Origin lander and aims to achieve a pivotal uncrewed soft lunar landing, Mark 1, this summer.

NASA’s next Artemis mission, ⁠planned for next ​year, is expected to test both landers while in Earth orbit before the mission that ​would return astronauts to the moon for the first time since 1972.

“New Glenn is the vehicle that can take NASA or anyone, anywhere in the solar system,” said Laura Maginnis, New Glenn ​mission vice president.