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    <title>Aaj TV English News - Life &amp; Style</title>
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    <language>en-Us</language>
    <copyright>Copyright 2026</copyright>
    <pubDate>Sat, 11 Apr 2026 16:18:00 +0500</pubDate>
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      <title>Sony developing movie on viral Labubu doll</title>
      <link>https://english.aaj.tv/news/330445260/sony-developing-movie-on-viral-labubu-doll</link>
      <description>&lt;p&gt;&lt;strong&gt;A film based on the massively popular Labubu plush doll line has entered early development at Sony, according to reports.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Culver City studio has secured the feature rights to the Chinese designer toy.&lt;/p&gt;
&lt;p&gt;However, no director, writer, or production team is attached yet, and it is still unclear whether the movie will be animated or live-action.&lt;/p&gt;
&lt;p&gt;Labubu was introduced in 2015 by Hong Kong–born, Europe-based artist Kasing Lung.&lt;/p&gt;
&lt;p&gt;Initially produced by How2Work, the line saw its global rise after Chinese retailer Pop Mart took over in 2019.&lt;/p&gt;
&lt;p&gt;Part of Lung’s The Monsters series, the dolls draw inspiration from Nordic folklore.&lt;/p&gt;
&lt;p&gt;What started as a cult favourite in East and Southeast Asia has since turned into a worldwide craze, with rare pieces fetching six-figure sums on the black market in the US.&lt;/p&gt;
&lt;p&gt;Pop Mart’s “eyeless box” strategy, in which buyers don’t know which figure they’ve purchased until opening it, has made the items rare and highly sought after.&lt;/p&gt;
&lt;p&gt;The company has indeed become more popular because celebrities like Blackpink’s Lisa have been seen wearing Labubu accessories.&lt;/p&gt;
&lt;p&gt;Pop Mart’s 2024 report stated that the Monsters line generated $430 million, making up 23.3% of its annual revenue.&lt;/p&gt;
&lt;p&gt;The line generated $670 million in the first half of 2025, about 35% of Pop Mart’s total revenue.&lt;/p&gt;
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      <content:encoded xmlns="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><strong>A film based on the massively popular Labubu plush doll line has entered early development at Sony, according to reports.</strong></p>
<p>The Culver City studio has secured the feature rights to the Chinese designer toy.</p>
<p>However, no director, writer, or production team is attached yet, and it is still unclear whether the movie will be animated or live-action.</p>
<p>Labubu was introduced in 2015 by Hong Kong–born, Europe-based artist Kasing Lung.</p>
<p>Initially produced by How2Work, the line saw its global rise after Chinese retailer Pop Mart took over in 2019.</p>
<p>Part of Lung’s The Monsters series, the dolls draw inspiration from Nordic folklore.</p>
<p>What started as a cult favourite in East and Southeast Asia has since turned into a worldwide craze, with rare pieces fetching six-figure sums on the black market in the US.</p>
<p>Pop Mart’s “eyeless box” strategy, in which buyers don’t know which figure they’ve purchased until opening it, has made the items rare and highly sought after.</p>
<p>The company has indeed become more popular because celebrities like Blackpink’s Lisa have been seen wearing Labubu accessories.</p>
<p>Pop Mart’s 2024 report stated that the Monsters line generated $430 million, making up 23.3% of its annual revenue.</p>
<p>The line generated $670 million in the first half of 2025, about 35% of Pop Mart’s total revenue.</p>
]]></content:encoded>
      <category>Life &amp; Style</category>
      <guid>https://english.aaj.tv/news/330445260</guid>
      <pubDate>Tue, 18 Nov 2025 10:40:05 +0500</pubDate>
      <author>none@none.com (Web Desk)</author>
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        <media:title>Image courtesy of Instagram
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